{"id":1095,"date":"2025-10-02T04:02:27","date_gmt":"2025-10-02T04:02:27","guid":{"rendered":"https:\/\/www.thebrokeronline.eu\/consumer-behaviour-advertising-pricing-and-developing-countries-perspective-high-on-egmond-research-agenda\/"},"modified":"2025-10-02T04:02:27","modified_gmt":"2025-10-02T04:02:27","slug":"consumer-behaviour-advertising-pricing-and-developing-countries-perspective-high-on-egmond-research-agenda","status":"publish","type":"page","link":"https:\/\/www.thebrokeronline.eu\/blogs\/global-green-economics\/consumer-behaviour-advertising-pricing-and-developing-countries-perspective-high-on-egmond-research-agenda\/","title":{"rendered":"Consumer Behaviour Advertising Pricing And Developing Countries Perspective High On Egmond Research Agenda"},"content":{"rendered":"<section class=\"content column wide left blog_post content view\" id=\"content\">\n<div class=\"edit image\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/images\/44437-2-eng-gb\/consumer-behaviour-advertising-pricing-and-developing-countries-perspective-high-on-egmond-research-agenda_full_view.jpg\" alt=\"\">\n\t<\/div>\n<article class=\"fader\">\n<header class=\"contents\">\n<div class=\"share\">\n\t\t\t<script type=\"text\/javascript\">\n    var addthis_config = {\n        ui_language = 'en'\n    }\n<\/script><\/p>\n<div class=\"addthis sharing\">\n\t<!-- AddThis Button BEGIN --><\/p>\n<div class=\"addthis_toolbox addthis_default_style addthis_32x32_style\" addthis:title=\"Consumer behaviour, advertising, pricing and developing countries' perspective high on Egmond research agenda  \">\n\t<a class=\"addthis_button_twitter\" tw:via=\"thebrokeronline\"><\/a><br \/>\n\t<a class=\"addthis_button_facebook\"><\/a><br \/>\n\t<a class=\"addthis_button_pinterest_share\"><\/a><br \/>\n\t<a class=\"addthis_button_preferred_4\"><\/a><br \/>\n\t<a class=\"addthis_button_compact\"><\/a><br \/>\n\t<a class=\"addthis_counter addthis_bubble_style\"><\/a>\n\t<\/div>\n<p>\t<script type=\"text\/javascript\">var addthis_config = data_track_addressbar;<\/script><br \/>\n\t<script type=\"text\/javascript\" src=\"https:\/\/www.thebrokeronline.eu\/files\/js\/300\/addthis_widget.js\"><\/script><br \/>\n\t<!-- AddThis Button END -->\n<\/div>\n<div class=\"addthis article_options\">\n\t\t<!-- \n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/mandrill\/subscription\/add\/6334\/8273\">Subscribe<\/a>\n\t\t\t\t -->\n    \t\t\t\t<\/div>\n<\/p><\/div>\n<h1>\n\t\t\t\t\t\t\tConsumer behaviour, advertising, pricing and developing countries&#8217; perspective high on Egmond research agenda<br \/>\n\t\t\t\t\t<\/h1>\n<div class=\"clear\"><\/div>\n<div class=\"pubDate\">\n\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/experts-and-authors\/de-leeuw-bas\/\">Bas de Leeuw<\/a>\t\t|<br \/>\n\t\t\t\t\t\t\t09 June 2025\n\t\t\t\t\t\t<\/div>\n<\/header>\n<div class=\"body contents\">\n\t<!-- body --><\/p>\n<p class=\"yunu3cvqabft7vifv\">\n<p class=\"yunu3cvqabft7vifv\">Participants of the Egmond Eco Efficiency Conference reviewed a draft list of research topics &#8211; see an earlier blog post on this topic &#8211; and highlighted a few priorities, such as:<\/p>\n<p class=\"yunu3cvqabft7vifv\">&#8211; <b>consumer behaviour; <\/b>is the &#8216;no pain no change&#8217; slogan really true? Can consumers only be forced to behavioral changes, for instance by feeling &#8216;pain&#8217; in their wallet?<\/p>\n<p class=\"yunu3cvqabft7vifv\">&#8211; is it possible to estimate the <b>potential <\/b>for eco-innovation, or should the term as such first be better defined?<\/p>\n<p class=\"yunu3cvqabft7vifv\">&#8211; how to <b>measure welfare<\/b>; there are so many concepts developed already, what is their added value, which one to use? And do we have good indicators for resource efficiency?<\/p>\n<p class=\"yunu3cvqabft7vifv\">&#8211; how can governments use <b>pricing<\/b> as an instrument for <b>social change<\/b>? And how to deal with <b>distributional<\/b> issues?<\/p>\n<p class=\"yunu3cvqabft7vifv\">&#8211; do we know enough about the social dimension, how do learning processes work, story telling? How in general can <b>consumer choices<\/b> be influenced? What is the role of <b>advertising<\/b> and green marketing?<\/p>\n<p class=\"yunu3cvqabft7vifv\">&#8211; how can we better include concerns and specific charasteristics of <b>developing countries<\/b>? What are specific bareers and opportunities? What are the best ways for technology transfer, open source dissemination, protecting property rights and patents?<\/p>\n<p class=\"yunu3cvqabft7vifv\">&#8211; do we want on top of the specific topics for research more conceptual and broad studies on innovation in general, for instance in a <b>systems perspective<\/b>, where all actors and flows can be analysed in an integrated way, and the best leverage points can be found for intervention?<\/p>\n<p class=\"yunu3cvqabft7vifv\">&#8211; the <b>European Commission, DG Research<\/b>, has an important research agenda on many of the issues adressed in the conference, and invites proposals, due for the Autumn of this year, and to be granted in 2011.<\/p>\n<\/p>\n<p class=\"yunu3cvqabft7vifv\">\n<p>\t\t<!-- body -->\n\t<\/div>\n<\/article>\n<div class=\"clear\"><\/div>\n<section class=\"commentform content column wide left\">\n<div class=\"disqus_content\">\n\t\t\t<a name=\"comments\" id=\"comments\"><\/a><\/p>\n<div id=\"disqus_thread\"><\/div>\n<p>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * *\/\n\t\t\t\tvar disqus_shortname = 'broker'; \/\/ required: replace example with your forum shortname\n\t\t\t\tvar disqus_identifier = '5180';\n\t\t\t\t\/* * * DON'T EDIT BELOW THIS LINE * * *\/\n\t\t\t\tfunction trackComment(comment)\n\t\t\t\t{\n\t\t\t\t\tconsole.log(comment);\n\t\t\t\t}\n\t\t\t\tfunction disqus_config() {\n\t\t\t\t\tthis.callbacks.onNewComment = [function() { \n\t\t\t\t\tconsole.log(comment);\n\t\t\t\t\t}];\n\t\t\t\t}\n\t\t\t\t(function() {\n\t\t\t\t\tvar dsq = document.createElement('script'); dsq.type = 'text\/javascript'; dsq.async = true;\n\t\t\t\t\tdsq.src = '\/\/' + disqus_shortname + 'https:\/\/www.thebrokeronline.eu\/files\/blogs\/global-green-economics\/.disqus.com\/embed.js';\n\t\t\t\t\t(document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq);\n\t\t\t\t})();\n\t\t\t<\/script><br \/>\n\t\t\t<!--\n\t\t\t<noscript>Please enable JavaScript to view the <a href=\"http:\/\/disqus.com\/?ref_noscript\">comments powered by Disqus.<\/a><\/noscript>\n\t\t\t<a href=\"http:\/\/disqus.com\" class=\"dsq-brlink\">comments powered by <span class=\"logo-disqus\">Disqus<\/span><\/a>\n\t\t\t-->\n\t\t<\/div>\n<\/section>\n<\/section>\n","protected":false,"raw":""},"excerpt":{"rendered":"<p>Consumer behaviour, advertising, pricing and developing countries&#8217; perspective high [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_2.php","meta":{"footnotes":""},"class_list":["post-1095","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer behaviour, advertising, pricing and developing countries&#039; perspective high on Egmond research agenda \/ Global green economics \/ Blogs - The Broker<\/title>\n<meta name=\"description\" content=\"Participants of the Egmond Eco Efficiency Conference reviewed a draft list of research topics - see an earlier blog post on this topic - and highlighted a few priorities, such as:- consumer behaviour; is the &#039;no pain no change&#039; slogan really true? 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