{"id":921,"date":"2025-10-02T04:00:13","date_gmt":"2025-10-02T04:00:13","guid":{"rendered":"https:\/\/www.thebrokeronline.eu\/andy-sumner-after-2015-children-champions-and-commissions\/"},"modified":"2025-10-02T04:00:13","modified_gmt":"2025-10-02T04:00:13","slug":"andy-sumner-after-2015-children-champions-and-commissions","status":"publish","type":"page","link":"https:\/\/www.thebrokeronline.eu\/blogs\/after-20152\/andy-sumner-after-2015-children-champions-and-commissions\/","title":{"rendered":"Andy Sumner After 2015 Children Champions And Commissions"},"content":{"rendered":"<div class=\"middle content\">\n<div class=\"column left\" id=\"columnleft\">\n<div class=\"block-0\">\n<section class=\"block themeicon Expert opinion\">\n<article>\n<div class=\"icon\">\n<h3>Dossier<\/h3>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/dossiers\/post-2015\/\" title=\"Post-2015\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"projectimage\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/dossiers\/post-2015\/420161-6-eng-gb\/post-2015_big_icon_theme.png\" alt=\"Post-2015\"\/><br \/>\n\t\t\t\t\t\t\t\t<\/a><\/p>\n<h3>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/dossiers\/post-2015\/\" title=\"Post-2015\"><br \/>\n\t\t\t\t\t\t\t\t\tPost-2015<br \/>\n\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t<\/h3>\n<p>\t\t\t\t\t\t\t<span class=\"yunu3cvqabft7vifv\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tExpert opinion<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n<div class=\"description\">\n<h4>Related themes:<\/h4>\n<div class=\"icons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/themes\/global-development-strategies\/\" title=\"Global Development Strategies\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/themes\/global-development-strategies\/88488-146-eng-gb\/global-development-strategies_tiny_icon.png\" alt=\"Global Development Strategies\"><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div style=\"clear:both;\"><\/div>\n<\/article>\n<\/section><\/div>\n<section class=\"block article author\">\n<div class=\"headline\">\n<h3>About the author<\/h3>\n<\/p><\/div>\n<div class=\"inline-content\">\n<div class=\"about-author\">\n<div class=\"tleft\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/authors\/sumner-andy\/16219-6-eng-gb\/sumner-andy_author.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"tright\">\n<h3><a href=\"https:\/\/www.thebrokeronline.eu\/authors\/sumner-andy\/\">Andy Sumner<\/a><\/h3>\n<\/p><\/div>\n<div class=\"clear\"><\/div>\n<p class=\"yunu3cvqabft7vifv\">\n\t\t\t\t\t\t\t\tAndy Sumner is a visiting fellow at the Center for Global Development. He is co-director of the K&#8230;\n\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t<a class=\"more\" href=\"https:\/\/www.thebrokeronline.eu\/authors\/sumner-andy\/\">full profile<\/a><\/p>\n<div class=\"clear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"block article author\">\n<div class=\"headline\">\n<h3>Tags<\/h3>\n<\/p><\/div>\n<div class=\"inline-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_9\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6343\/\">poverty reduction<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_5\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6286\/\">development policy<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_1\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6357\/\">inequality<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_10\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6367\/\">mdg<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_5\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6374\/\">international cooperation<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_6\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6548\/\">paradigm shift<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_8\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6367\/\">mdg<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_6\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6548\/\">paradigm shift<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_8\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6357\/\">inequality<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_8\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6481\/\">development discourse<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_10\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6306\/\">poverty<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_10\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6367\/\">mdg<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_5\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6306\/\">poverty<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_9\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6357\/\">inequality<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_9\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6481\/\">development discourse<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_9\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/7390\/\">aid policy<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"weight_1\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/display\/articles\/6465\/\">financial crisis<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"clear\"><\/div>\n<div class=\"clear\"><\/div>\n<\/p><\/div>\n<section class=\"content column wide left blog_post content view\" id=\"content\">\n<article class=\"fader\">\n<header class=\"contents\">\n<div class=\"share\">\n\t\t\t<script type=\"text\/javascript\">\n    var addthis_config = {\n        ui_language = 'en'\n    }\n<\/script><\/p>\n<div class=\"addthis sharing\">\n\t<!-- AddThis Button BEGIN --><\/p>\n<div class=\"addthis_toolbox addthis_default_style addthis_32x32_style\" addthis:title=\"Andy Sumner: After 2015: children, champions and commissions\">\n\t<a class=\"addthis_button_twitter\" tw:via=\"thebrokeronline\"><\/a><br \/>\n\t<a class=\"addthis_button_facebook\"><\/a><br \/>\n\t<a class=\"addthis_button_pinterest_share\"><\/a><br \/>\n\t<a class=\"addthis_button_preferred_4\"><\/a><br \/>\n\t<a class=\"addthis_button_compact\"><\/a><br \/>\n\t<a class=\"addthis_counter addthis_bubble_style\"><\/a>\n\t<\/div>\n<p>\t<script type=\"text\/javascript\">var addthis_config = data_track_addressbar;<\/script><br \/>\n\t<script type=\"text\/javascript\" src=\"https:\/\/www.thebrokeronline.eu\/files\/js\/300\/addthis_widget.js\"><\/script><br \/>\n\t<!-- AddThis Button END -->\n<\/div>\n<div class=\"addthis article_options\">\n\t\t<!-- \n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/mandrill\/subscription\/add\/3325\/3427\">Subscribe<\/a>\n\t\t\t\t -->\n<\/div>\n<\/p><\/div>\n<h1>\n\t\t\t\t\t\t\tAndy Sumner: After 2015: children, champions and commissions<br \/>\n\t\t\t\t\t<\/h1>\n<div class=\"clear\"><\/div>\n<p>\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/authors\/sumner-andy\/\">Andy Sumner<\/a>\t\t|<br \/>\n\t\t\t\t\t\t\t19 June 2025<br \/>\n\t<\/header>\n<div class=\"body contents\">\n\t<!-- body --><\/p>\n<p class=\"yunu3cvqabft7vifv\">\n<p class=\"yunu3cvqabft7vifv\">I finished my blog posting yesterday with a promise to say something about the &#8216;what next?&#8217; question. Well, I\u2019m always thinking about a book academics generally can\u2019t stand but I love \u2013 that\u2019s Gladwell\u2019s Tipping point (<a href=\"http:\/\/www.madetostick.com\/\" target=\"_blank\">Chip and Dan Heath\u2019s Made to Stick <\/a>is another good one).<\/p>\n<p class=\"yunu3cvqabft7vifv\">In short, how to generate and spread (pro-poor) \u2018sticky messages\u2019, or in other words, why do some pro-poor ideas spread and get traction? I like to think about the role of messaging, connectors and strategic opportunism in the spread of ideas. With this in mind here\u2019s my thoughts on what \u2018after 2015\u2019 should mean based on my own ideas and reading of the papers\/thinkpieces submitted for our policy forum:<\/p>\n<p class=\"yunu3cvqabft7vifv\"><i>1. Children<\/i><\/p>\n<p class=\"yunu3cvqabft7vifv\"><i>2. Champions<\/i><\/p>\n<p class=\"yunu3cvqabft7vifv\"><i>3. Commissions<\/i><\/p>\n<p class=\"yunu3cvqabft7vifv\">1. The message: Children and childhood policy to transform societies<\/p>\n<p class=\"yunu3cvqabft7vifv\">One emergent and recurring theme in the \u2018after 2015\u2019 papers might be summed up as \u2018a childhood policy and indicator focus as transformational for societies\u2019. A focus on childhood poverty and wellbeing matters not only for its own importance but, of course, as the crucial investment point to break the inter-generational transmission of poverty and thus transform societies.<\/p>\n<p class=\"yunu3cvqabft7vifv\">Of course the MDGs already have some key child education and health indicators but these are largely a \u2018material\u2019 wellbeing \u2018minimum\u2019. We can go beyond minimums to human flourishing.<\/p>\n<p class=\"yunu3cvqabft7vifv\">The 3D Human wellbeing policy brief looks at the interaction of material and non-material domains of poverty and wellbeing. The non-material dimensions of wellbeing not only have intrinsic value but also the achievement of the material \u2018minimum\u2019 or basic needs (codified in legal instruments as rights) is about more than just material wellbeing. What people can do and be is very much determined by what they feel they can do and be. We also need more participatory research on the voices of children like <a href=\"https:\/\/www.thebrokeronline.eu\/files\/fileadmin\/mdg_2015_publications\/ireland_and_allison_paper.pdf\" target=\"_blank\">Sophia Ireland and Christine Allison\u2019s <\/a>paper (and Layard\u2019s new book).<\/p>\n<p class=\"yunu3cvqabft7vifv\">Further, inequality and redistribution need significant strengthening (Layard\u2019s new book noted the importance for childhood wellbeing of this drawing on the UNICEF Innocenti \u2018score-cards\u2019).<\/p>\n<p class=\"yunu3cvqabft7vifv\">Nicola Jones\u2019 <a href=\"https:\/\/www.thebrokeronline.eu\/files\/fileadmin\/mdg_2015_publications\/jones_at_al_thinkpiece.pdf\" target=\"_blank\">policy brief <\/a>makes a strong case for what to do next on gender equality and <a href=\"https:\/\/www.thebrokeronline.eu\/files\/fileadmin\/mdg_2015_publications\/vandemoortele_paper.pdf\" target=\"_blank\">Jan Vandemoortele\u2019s <\/a>proposal for a focus on equity-adjusted child indicators is compelling (not least because Jan was a key MDG architect).<\/p>\n<p class=\"yunu3cvqabft7vifv\">2. The connectors: Building stronger pro-poor champions and alliances<\/p>\n<p class=\"yunu3cvqabft7vifv\">In terms of MDG impacts and a pro-poor policy focus up to 2015 and beyond, I think an important issue here is the building of stronger alliances for pro-poor policy and the importance of going from universal notions of the MDGs (some might say donor-led, but I prefer international community inspired) to \u2018local ownership\u2019 by governments and civil society of the MDGs and pro-poor policy ideas (take for example Social Protection too on this point \u2013 interesting think pieces from <a href=\"https:\/\/www.thebrokeronline.eu\/files\/fileadmin\/mdg_2015_publications\/shepherd_thinkpiece.pdf\" target=\"_blank\">Andrew Shepherd <\/a>on this and Nicola Jones too with reference to children as well as on-going efforts at the IDS Centre for social Protection too here).<\/p>\n<p class=\"yunu3cvqabft7vifv\"><a href=\"https:\/\/www.thebrokeronline.eu\/files\/fileadmin\/mdg_2015_publications\/selim_jahan_-_mdgs_and_beyond_2015_sj_brussels_01.pdf\" target=\"_blank\">Selim Jahan <\/a>(UNDP)\u2019s paper with much clarity notes the \u2018alliance gap\u2019:<\/p>\n<p class=\"yunu3cvqabft7vifv\">\u201cIn the post-2015 period, it is imperative that we assess the alliance-nexus for the MDGs in various situations, identify the constraints and come up with concrete suggestions as to how an optimal nexus can be developed&quot;.<\/p>\n<p class=\"yunu3cvqabft7vifv\">Of course the <a href=\"http:\/\/www.endpoverty2015.org\/\" target=\"_blank\">UN Millennium Campaign<\/a> and the <a href=\"http:\/\/www.whiteband.org\/\" target=\"_blank\">Global Call to Action on Poverty<\/a> are absolutely central here. So, great that Salil Shetty (UNMC director) is joining us to speak and also given UNICEF\u2019s global role as child champion it\u2019s good news too that Richard Morgan (UNICEF Head of Policy and Practice) will speak at the policy forum.<\/p>\n<p class=\"yunu3cvqabft7vifv\">3. Commissions: Strategic opportunism and timelines<\/p>\n<p class=\"yunu3cvqabft7vifv\">Finally, generating opportunism. We\u2019ve been doing a lot of thinking at IDS on how research does or doesn\u2019t change anything. One thing that comes out clearly is serendipity matters but to a significant extent. Of course, this cannot be created but opportunities can be generated by more strategic thinking on dates\/timelines\/big events\/reviews\/anything that causes human beings to stop for a moment and think, process, reflect on the future in light of new evidence. Of course advocates within and outside policy do this all the time. What might this mean for the MDGs and after?<\/p>\n<p class=\"yunu3cvqabft7vifv\">Dates and timelines matter for triggering action and have the potential to capture people\u2019s sense of imagination for change or rethinking approaches. 2015 is still five years away but it is the anniversary of the UN Convention on the Rights of the Child in November 2009 and 2010 is very much a landmark year. There is the UN MDG+10 conference. It\u2019s also the deadline for aid to be (more) effective. Most importantly it\u2019s five years after Gleneagles and the Commission for Africa.<\/p>\n<p class=\"yunu3cvqabft7vifv\">As we move into 2011-2015 there are a range of \u2018milestone\u2019 anniversaries and thus opportunities. There are forthcoming anniversaries of the North-South Commission and the Brandt commission. It is twenty years after the end of the Cold War.<\/p>\n<p class=\"yunu3cvqabft7vifv\">Maybe \u2018development\u2019 has changed sufficiently in terms of new ideas, narratives, institutions, actors, networks and major global drivers such as climate change and the economic crisis for a new Global Commission on \u2018After 2015\u2019?<\/p>\n<p class=\"yunu3cvqabft7vifv\">All papers are at the Policy Forum webpage and Euphoric multi-media.<\/p>\n<\/p>\n<p class=\"yunu3cvqabft7vifv\">\n<p>\t\t<!-- body -->\n\t<\/div>\n<\/article>\n<div class=\"clear\"><\/div>\n<section class=\"commentform content column wide left\">\n<div class=\"disqus_content\">\n\t\t<a name=\"comments\" id=\"comments\"><\/a><\/p>\n<div id=\"disqus_thread\"><\/div>\n<p>        <script type=\"text\/javascript\">\n            \/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * *\/\n            var disqus_shortname = 'broker'; \/\/ required: replace example with your forum shortname\n            var disqus_identifier = '2897';\n            \/* * * DON'T EDIT BELOW THIS LINE * * *\/\n\t\t\tfunction trackComment(comment)\n            {\n                console.log(comment);\n            }\n\t\t\tfunction disqus_config() {\n                this.callbacks.onNewComment = [function() { \n                console.log(comment);\n                }];\n            }\n\t\t\t(function() {\n                var dsq = document.createElement('script'); dsq.type = 'text\/javascript'; dsq.async = true;\n                dsq.src = '\/\/' + disqus_shortname + 'https:\/\/www.thebrokeronline.eu\/files\/blogs\/after-20152\/.disqus.com\/embed.js';\n                (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq);\n            })();\n        <\/script><br \/>\n        <!--\n        <noscript>Please enable JavaScript to view the <a href=\"http:\/\/disqus.com\/?ref_noscript\">comments powered by Disqus.<\/a><\/noscript>\n        <a href=\"http:\/\/disqus.com\" class=\"dsq-brlink\">comments powered by <span class=\"logo-disqus\">Disqus<\/span><\/a>\n        -->\n    <\/div>\n<\/section>\n<\/section><\/div>\n<div class=\"clear\"><\/div>\n","protected":false,"raw":""},"excerpt":{"rendered":"<p>Dossier Post-2015 Expert opinion Related themes: About the author [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_3.php","meta":{"footnotes":""},"class_list":["post-921","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Andy Sumner: After 2015: children, champions and commissions \/ After 2015 \/ Blogs - The Broker<\/title>\n<meta name=\"description\" content=\"I finished my blog posting yesterday with a promise to say something about the &#039;what next?&#039; question. Well, I\u00e2\u20ac\u2122m always thinking about a book academics generally can\u00e2\u20ac\u2122t stand but I love \u00e2\u20ac\u201c that\u00e2\u20ac\u2122s Gladwell\u00e2\u20ac\u2122s Tipping point (Chip and Dan Heath\u00e2\u20ac\u2122s Made to Stick is another good one).In short, how to generate and spread (pro-poor) \u00e2\u20ac\u02dcsticky messages\u00e2\u20ac\u2122, or in other words, why do some pro-poor ideas spread and get traction? 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Well, I\u00e2\u20ac\u2122m always thinking about a book academics generally can\u00e2\u20ac\u2122t stand but I love \u00e2\u20ac\u201c that\u00e2\u20ac\u2122s Gladwell\u00e2\u20ac\u2122s Tipping point (Chip and Dan Heath\u00e2\u20ac\u2122s Made to Stick is another good one).In short, how to generate and spread (pro-poor) \u00e2\u20ac\u02dcsticky messages\u00e2\u20ac\u2122, or in other words, why do some pro-poor ideas spread and get traction? 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Well, I\u00e2\u20ac\u2122m always thinking about a book academics generally can\u00e2\u20ac\u2122t stand but I love \u00e2\u20ac\u201c that\u00e2\u20ac\u2122s Gladwell\u00e2\u20ac\u2122s Tipping point (Chip and Dan Heath\u00e2\u20ac\u2122s Made to Stick is another good one).In short, how to generate and spread (pro-poor) \u00e2\u20ac\u02dcsticky messages\u00e2\u20ac\u2122, or in other words, why do some pro-poor ideas spread and get traction? 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