{"id":947,"date":"2025-10-02T04:00:32","date_gmt":"2025-10-02T04:00:32","guid":{"rendered":"https:\/\/www.thebrokeronline.eu\/let-s-ride-the-wave-of-sustainism\/"},"modified":"2025-10-02T04:00:32","modified_gmt":"2025-10-02T04:00:32","slug":"let-s-ride-the-wave-of-sustainism","status":"publish","type":"page","link":"https:\/\/www.thebrokeronline.eu\/blogs\/bellagio-initiative\/let-s-ride-the-wave-of-sustainism\/","title":{"rendered":"Let S Ride The Wave Of Sustainism"},"content":{"rendered":"<section class=\"content column wide left blog_post content view\" id=\"content\">\n<div class=\"edit image\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/blogs\/bellagio-initiative\/let-s-ride-the-wave-of-sustainism\/171593-1-eng-gb\/let-s-ride-the-wave-of-sustainism_full_view.jpg\" alt=\"Image by Frits Ahlefeldt-Laurvig.\">\n\t<\/div>\n<article class=\"fader\">\n<header class=\"contents\">\n<div class=\"share\">\n\t\t\t<script type=\"text\/javascript\">\n    var addthis_config = {\n        ui_language = 'en'\n    }\n<\/script><\/p>\n<div class=\"addthis sharing\">\n\t<!-- AddThis Button BEGIN --><\/p>\n<div class=\"addthis_toolbox addthis_default_style addthis_32x32_style\" addthis:title=\"Let's ride the wave of sustainism\">\n\t<a class=\"addthis_button_twitter\" tw:via=\"thebrokeronline\"><\/a><br \/>\n\t<a class=\"addthis_button_facebook\"><\/a><br \/>\n\t<a class=\"addthis_button_pinterest_share\"><\/a><br \/>\n\t<a class=\"addthis_button_preferred_4\"><\/a><br \/>\n\t<a class=\"addthis_button_compact\"><\/a><br \/>\n\t<a class=\"addthis_counter addthis_bubble_style\"><\/a>\n\t<\/div>\n<p>\t<script type=\"text\/javascript\">var addthis_config = data_track_addressbar;<\/script><br \/>\n\t<script type=\"text\/javascript\" src=\"https:\/\/www.thebrokeronline.eu\/files\/js\/300\/addthis_widget.js\"><\/script><br \/>\n\t<!-- AddThis Button END -->\n<\/div>\n<div class=\"addthis article_options\">\n\t\t<!-- \n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/mandrill\/subscription\/add\/18274\/18930\">Subscribe<\/a>\n\t\t\t\t -->\n    \t\t\t\t<\/div>\n<\/p><\/div>\n<h1>\n\t\t\t\t\t\t\tLet&#8217;s ride the wave of sustainism<br \/>\n\t\t\t\t\t<\/h1>\n<div class=\"clear\"><\/div>\n<div class=\"pubDate\">\n\t\t<a href=\"https:\/\/www.thebrokeronline.eu\">Michiel Schwarz<\/a>\t\t|<br \/>\n\t\t\t\t\t\t\t09 October 2025\n\t\t\t\t\t\t<\/div>\n<\/header>\n<div class=\"body contents\">\n\t<!-- body --><\/p>\n<p class=\"yunu3cvqabft7vifv\"><b><\/p>\n<p class=\"yunu3cvqabft7vifv\">Our economy is shaped by our culture, Michiel Schwarz argues. The &quot;sustainist&quot; culture that is emerging will fuel a shift in economic orientation and the rise of an &quot;ethononomics&quot;.<\/p>\n<p>\t\t<\/b><\/p>\n<p class=\"yunu3cvqabft7vifv\">\n<p class=\"yunu3cvqabft7vifv\">Nothing less than a radical change in economic thinking is needed in our quest for an \u201cinclusive and sustainable economics\u201d. In fact, what is rightly called for is a paradigm shift indeed. But not just in economic terms. \u201cSustainism\u201d\u2014as Joost Elffers and I have termed it in our Sustainist Manifesto that was published in New York earlier this year\t<a href=\"#_edn1\" target=\"\">[i]<\/a>\u2014captures the new paradigm. It\u2019s the name of the emerging culture of the 21<sup>st<\/sup> century. Whilst sustainism has some of its roots in the sustainability movement, it goes well beyond purely ecological concerns: it is where connectivity, localism, globalization and sustainability interact. Sustainist culture, as successor to last century\u2019s modernism, will come to shape our collective perceptions of wellbeing and how we wish to design our living environment.<\/p>\n<p class=\"yunu3cvqabft7vifv\">Economics is part of culture, not the other way around. Those concerned with growth and sustainable economic models often loose sight of the fact that wellbeing, and indeed economics, ultimately depends on what people and societies value, what they see as desirable, and how they perceive the future. In other words: culture. What is needed is a reassessment of the cultural framework in which issues of economics and growth are being cast. The fact that such a \u201ccultural shift\u201d in perspective is already underway is a hopeful development. It is present in what Paul Hawken calls \u201cthe largest movement in the world\u201d\u2014the one million plus non-profit groups involved in ecological issues, social justice and sustainable development. If sustainability is the movement, sustainism is the culture that will make it possible.<\/p>\n<p class=\"yunu3cvqabft7vifv\">Values are at the core of any culture. Today, new values are emerging. Concepts such as time, information, community, and creativity are becoming valued resources, socially as well as economically (as Juliet Schor has argued eloquently in her book <i>Plenitudes<\/i>). Meanwhile, we see a new set of \u201csustainist qualities\u201d that is arising, such as sharing, being connected, place-based experiences, ecologically and socially responsible living, and human scale in development. In the next decades\u2014I contend\u2014sustainism will become the new operating context for redefining our economic models and our strategies for change.<\/p>\n<p class=\"yunu3cvqabft7vifv\">The rise of \u201cethonomics\u201d has been one way to signify the shift in economic orientation in sustainist culture. We\u2019re just beginning to reimagine what an economics of sharing, connecting, collaboration and openness could look like. An ethical economics, based on\u2014yet to be operationalized\u2014sustainist values should be placed at the center of the debate. Seen through the \u201clens\u201d of sustainism, our need to incorporate new values and qualities into our models is being exposed. At the heart of a \u201csustainist economics\u201d should be concerns such as eco-equity, social and ecological responsibility, commons thinking, open exchange, inclusive design, appropriate scale, and local meanings. Let\u2019s ride the cultural wave of sustainism, as we refocus our agendas and our strategies.<\/p>\n<p class=\"yunu3cvqabft7vifv\">\t<a href=\"#_ednref\" target=\"\">[i]<\/a> Schwarz, Michiel, and Joost Elffers. (2011). <i>Sustainism Is the New Modernism: A Cultural Manifesto for the Sustainist Era<\/i>. New York: DAP Distributed Art Publishers: <a href=\"http:\/\/www.sustainism.com\/\" target=\"_blank\">www.sustainism.com<\/a>.<\/p>\n<\/p>\n<p class=\"yunu3cvqabft7vifv\">\n<p class=\"credit\">Photo credit main picture: Image by Frits Ahlefeldt-Laurvig.<\/p>\n<p>\t\t<!-- body -->\n\t<\/div>\n<\/article>\n<div class=\"clear\"><\/div>\n<section class=\"commentform content column wide left\">\n<div class=\"disqus_content\">\n\t\t\t<a name=\"comments\" id=\"comments\"><\/a><\/p>\n<div id=\"disqus_thread\"><\/div>\n<p>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * *\/\n\t\t\t\tvar disqus_shortname = 'broker'; \/\/ required: replace example with your forum shortname\n\t\t\t\tvar disqus_identifier = '7842';\n\t\t\t\t\/* * * DON'T EDIT BELOW THIS LINE * * *\/\n\t\t\t\tfunction trackComment(comment)\n\t\t\t\t{\n\t\t\t\t\tconsole.log(comment);\n\t\t\t\t}\n\t\t\t\tfunction disqus_config() {\n\t\t\t\t\tthis.callbacks.onNewComment = [function() { \n\t\t\t\t\tconsole.log(comment);\n\t\t\t\t\t}];\n\t\t\t\t}\n\t\t\t\t(function() {\n\t\t\t\t\tvar dsq = document.createElement('script'); dsq.type = 'text\/javascript'; dsq.async = true;\n\t\t\t\t\tdsq.src = '\/\/' + disqus_shortname + 'https:\/\/www.thebrokeronline.eu\/files\/blogs\/bellagio-initiative\/.disqus.com\/embed.js';\n\t\t\t\t\t(document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq);\n\t\t\t\t})();\n\t\t\t<\/script><br \/>\n\t\t\t<!--\n\t\t\t<noscript>Please enable JavaScript to view the <a href=\"http:\/\/disqus.com\/?ref_noscript\">comments powered by Disqus.<\/a><\/noscript>\n\t\t\t<a href=\"http:\/\/disqus.com\" class=\"dsq-brlink\">comments powered by <span class=\"logo-disqus\">Disqus<\/span><\/a>\n\t\t\t-->\n\t\t<\/div>\n<\/section>\n<\/section>\n","protected":false,"raw":""},"excerpt":{"rendered":"<p>Let&#8217;s ride the wave of sustainism Michiel Schwarz | [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_2.php","meta":{"footnotes":""},"class_list":["post-947","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Let&#039;s ride the wave of sustainism \/ Bellagio Initiative \/ Blogs - The Broker<\/title>\n<meta name=\"description\" content=\"Our economy is shaped by our culture, Michiel Schwarz argues. 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