{"id":999,"date":"2025-10-02T04:01:01","date_gmt":"2025-10-02T04:01:01","guid":{"rendered":"https:\/\/www.thebrokeronline.eu\/communicating-change\/"},"modified":"2025-10-02T04:01:01","modified_gmt":"2025-10-02T04:01:01","slug":"communicating-change","status":"publish","type":"page","link":"https:\/\/www.thebrokeronline.eu\/blogs\/communicating-change\/","title":{"rendered":"Communicating Change"},"content":{"rendered":"<section class=\"content column wide left blog content view\" id=\"content\">\n<div id=\"banner-fade\" class=\"block\">\n<ul class=\"bjqs noside\">\n<li>\n\t\t\t<img decoding=\"async\" alt=\"Communicating Change\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/blogs\/communicating-change\/21970-3-eng-gb\/communicating-change_carousel.jpg\"\/><\/p>\n<div class=\"text intro_highlight\">\n<h2>\n\t\t\t\t\t<strong><br \/>\n\t\t\t\t\t\t<i><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCommunicating Change<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><br \/>\n\t\t\t\t\t<\/strong><br \/>\n\t\t\t\t<\/h2>\n<p class=\"yunu3cvqabft7vifv\"><a href=\"http:\/\/www.csschange.org\/\" target=\"_blank\">Communication for Sustainable Social Change<\/a>&nbsp;is a new Centre-of-Excellence opening within the College of Social and Behavioral Sciences at the University of Massachusetts.&nbsp;<\/p>\n<div class=\"pubDate\">\n\t\t\t\t\t\t\t\t\t<!-- \n\n<p class=\"right\"> | September 06, 2025<\/p>\n\n-->\n\t\t\t\t<\/div>\n<p>\t\t\t\t<a href=\"#blog-description\" class=\"popup readmore\" rel=\"prettyPhoto\" title=\"Communicating Change\"><strong>&#x25b6;<\/strong><\/a>\n\t\t\t<\/div>\n<div id=\"blog-description\" class=\"hide\">\n<p class=\"yunu3cvqabft7vifv\"><a href=\"http:\/\/www.csschange.org\/\" target=\"_blank\">Communication for Sustainable Social Change<\/a> is a new Centre-of-Excellence opening within the College of Social and Behavioral Sciences at the University of Massachusetts. The centre will be an international resource base and focal point for broader interdisciplinary studies in the theory and practice of social change communication. This blog will contain contributions from various participants at the event and discuss the important issues which the new centre will address.<\/p>\n<p class=\"yunu3cvqabft7vifv\"><b>Watch video from the opening session <a href=\"https:\/\/www.thebrokeronline.eu\/204.213.244.104\/trmsvod\/5151-1-cssclecture-actvmpeg2.wmv\" target=\"_blank\">here<\/a><\/b><\/p>\n<\/p><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"article\">\n<div class=\"body contents\">\n<div class=\"share\">\n\t\t<script type=\"text\/javascript\">\n    var addthis_config = {\n        ui_language = 'en'\n    }\n<\/script><\/p>\n<div class=\"addthis sharing\">\n\t<!-- AddThis Button BEGIN --><\/p>\n<div class=\"addthis_toolbox addthis_default_style addthis_32x32_style\" addthis:title=\"Communicating Change\">\n\t<a class=\"addthis_button_twitter\" tw:via=\"thebrokeronline\"><\/a><br \/>\n\t<a class=\"addthis_button_facebook\"><\/a><br \/>\n\t<a class=\"addthis_button_pinterest_share\"><\/a><br \/>\n\t<a class=\"addthis_button_preferred_4\"><\/a><br \/>\n\t<a class=\"addthis_button_compact\"><\/a><br \/>\n\t<a class=\"addthis_counter addthis_bubble_style\"><\/a>\n\t<\/div>\n<p>\t<script type=\"text\/javascript\">var addthis_config = data_track_addressbar;<\/script><br \/>\n\t<script type=\"text\/javascript\" src=\"https:\/\/www.thebrokeronline.eu\/files\/js\/300\/addthis_widget.js\"><\/script><br \/>\n\t<!-- AddThis Button END -->\n<\/div>\n<div class=\"addthis article_options\">\n\t\t<!-- \n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\/mandrill\/subscription\/add\/75009\/4166\">Subscribe<\/a>\n\t\t\t\t -->\n    \t\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<section class=\"subitem content column wide left blog\">\n<div class=\"children blue\">\n<div class=\"rounded-corner\"><\/div>\n<div class=\"article fader\">\n<section class=\"children related\">\n<div class=\"article\">\n<div class=\"wleft\">\n<div class=\"img\">\n\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/blogs\/communicating-change\/jan-servaes-sustainability-is-the-key-and-the-achilles\/22460-1-eng-gb\/jan-servaes-sustainability-is-the-key-and-the-achilles_column.jpg\" alt=\"Jan Servaes: Sustainability is the Key and the Achilles\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"wright\">\n<header>\n<h3 class=\"blog_post\"><a href=\"https:\/\/www.thebrokeronline.eu\">Jan Servaes: Sustainability is the Key and the Achilles<\/a><\/h3>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\">Jan Servaes<\/a>\t\t\t\t\t|<br \/>\n\t\t\t\t\t\t\t15 September 2025<br \/>\n\t\t\t\t\t<\/header>\n<p class=\"yunu3cvqabft7vifv\">\n\t\t\tIt was rewarding to hear so many positive reactions during the opening and afterwards. As some of you pointed out the \u2018crux\u2019 of the matter is \u2018sustainability\u2019. What does that mean for our field?<br \/>\nIn an article published in Gazette (Servaes, 2007 \u2013&#8230;\n\t\t<\/p>\n<p>\t\t\t\t<a class=\"more\" href=\"https:\/\/www.thebrokeronline.eu\">&#x25b6;<\/a>\n\t<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/section>\n<section class=\"children related\">\n<div class=\"article\">\n<div class=\"wleft\">\n<div class=\"img\">\n\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/blogs\/communicating-change\/finding-the-fulcrum\/22361-1-eng-gb\/finding-the-fulcrum_column.jpg\" alt=\"Finding the fulcrum\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"wright\">\n<header>\n<h3 class=\"blog_post\"><a href=\"https:\/\/www.thebrokeronline.eu\">Finding the fulcrum<\/a><\/h3>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\">Patchanee Malikhao<\/a>\t\t\t\t\t|<br \/>\n\t\t\t\t\t\t\t11 September 2025<br \/>\n\t\t\t\t\t<\/header>\n<p class=\"yunu3cvqabft7vifv\">\n\t\t\tThe opening ceremony of the SBS Center Communication for Sustainable Social Change was a great success. Scholars, students and senior administrators crowded the room. The highlight of the event was, of course, food for thought from Prof. Robert Co&#8230;\n\t\t<\/p>\n<p>\t\t\t\t<a class=\"more\" href=\"https:\/\/www.thebrokeronline.eu\">&#x25b6;<\/a>\n\t<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/section>\n<section class=\"children related\">\n<div class=\"article\">\n<div class=\"wleft\">\n<div class=\"img\">\n\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/blogs\/communicating-change\/pictures-of-the-opening-of-the-new-cssc-center\/22371-1-eng-gb\/pictures-of-the-opening-of-the-new-cssc-center_column.jpg\" alt=\"Pictures of the opening of the new CSSC center\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"wright\">\n<header>\n<h3 class=\"blog_post\"><a href=\"https:\/\/www.thebrokeronline.eu\">Pictures of the opening of the new CSSC center<\/a><\/h3>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\">Patchanee Malikhao<\/a>\t\t\t\t\t|<br \/>\n\t\t\t\t\t\t\t11 September 2025<br \/>\n\t\t\t\t\t<\/header>\n<p>\t\t\t\t<a class=\"more\" href=\"https:\/\/www.thebrokeronline.eu\">&#x25b6;<\/a>\n\t<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/section>\n<section class=\"children related\">\n<div class=\"article\">\n<div class=\"wleft\">\n<div class=\"img\">\n\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/blogs\/communicating-change\/cssc-builds-on-umass-strengths\/22389-1-eng-gb\/cssc-builds-on-umass-strengths_column.jpg\" alt=\"CSSC builds on UMASS Strengths\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"wright\">\n<header>\n<h3 class=\"blog_post\"><a href=\"https:\/\/www.thebrokeronline.eu\">CSSC builds on UMASS Strengths<\/a><\/h3>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\">Donal Carbaugh<\/a>\t\t\t\t\t|<br \/>\n\t\t\t\t\t\t\t11 September 2025<br \/>\n\t\t\t\t\t<\/header>\n<p class=\"yunu3cvqabft7vifv\">\n\t\t\tThe Center, Communication for Sustainable Social Change, is building upon our 20-year record of distinction at the University of Massachusetts Amherst in training researchers in communication, cultural research, and fieldwork methods. These method&#8230;\n\t\t<\/p>\n<p>\t\t\t\t<a class=\"more\" href=\"https:\/\/www.thebrokeronline.eu\">&#x25b6;<\/a>\n\t<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/section>\n<section class=\"children related\">\n<div class=\"article\">\n<div class=\"wleft\">\n<div class=\"img\">\n\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/var\/broker\/storage\/images\/blogs\/communicating-change\/robert-cox-communication-influencing-the-larger-system\/21992-1-eng-gb\/robert-cox-communication-influencing-the-larger-system_column.jpg\" alt=\"Robert Cox: Communication influencing the larger system\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"wright\">\n<header>\n<h3 class=\"blog_post\"><a href=\"https:\/\/www.thebrokeronline.eu\">Robert Cox: Communication influencing the larger system<\/a><\/h3>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\">Robert Cox<\/a>\t\t\t\t\t|<br \/>\n\t\t\t\t\t\t\t05 September 2025<br \/>\n\t\t\t\t\t<\/header>\n<p class=\"yunu3cvqabft7vifv\">\n\t\t\tI have been concerned that many of the traditional approaches used in social change communication such as framing, social marketing, messaging, etc, are increasingly inadequate, to address the challenges of campaigns aimed at large-scale and compl&#8230;\n\t\t<\/p>\n<p>\t\t\t\t<a class=\"more\" href=\"https:\/\/www.thebrokeronline.eu\">&#x25b6;<\/a>\n\t<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/section>\n<section class=\"children related\">\n<div class=\"article\">\n<div class=\"wleft\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\"><img decoding=\"async\" src=\"https:\/\/www.thebrokeronline.eu\/files\/extension\/broker\/design\/broker\/images\/no-image.png\" alt=\"Jan Servaes: Communication for sustainable social change\"><\/a>\n\t\t\t\t<\/div>\n<div class=\"wright\">\n<header>\n<h3 class=\"blog_post\"><a href=\"https:\/\/www.thebrokeronline.eu\">Jan Servaes: Communication for sustainable social change<\/a><\/h3>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrokeronline.eu\">Jan Servaes<\/a>\t\t\t\t\t|<br \/>\n\t\t\t\t\t\t\t05 September 2025<br \/>\n\t\t\t\t\t<\/header>\n<p class=\"yunu3cvqabft7vifv\">\n\t\t\tLet me start by stating at the outset that our Center does not intend to replace, nor compete with other projects or programs on campus. To the contrary, we hope to being able to work with many if not all who are interested in collaborating with u&#8230;\n\t\t<\/p>\n<p>\t\t\t\t<a class=\"more\" href=\"https:\/\/www.thebrokeronline.eu\">&#x25b6;<\/a>\n\t<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/section><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"navigator\">\n<\/div>\n<\/section>\n","protected":false,"raw":""},"excerpt":{"rendered":"<p>Communicating Change Communication for Sustainable Social Change&nbsp;is a new [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_2.php","meta":{"footnotes":""},"class_list":["post-999","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communicating Change \/ Blogs - The Broker<\/title>\n<meta name=\"description\" content=\"Communication for Sustainable Social Change&amp;nbsp;is a new Centre-of-Excellence opening within the College of Social and Behavioral Sciences at the University of Massachusetts.&amp;nbsp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebrokeronline.eu\/blogs\/communicating-change\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating Change \/ Blogs - The Broker\" \/>\n<meta property=\"og:description\" content=\"Communication for Sustainable Social Change&amp;nbsp;is a new Centre-of-Excellence opening within the College of Social and Behavioral Sciences at the University of Massachusetts.&amp;nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebrokeronline.eu\/blogs\/communicating-change\/\" \/>\n<meta property=\"og:site_name\" content=\"Homepage - Broker Online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communicating Change \/ Blogs - The Broker","description":"Communication for Sustainable Social Change&amp;nbsp;is a new Centre-of-Excellence opening within the College of Social and Behavioral Sciences at the University of Massachusetts.&amp;nbsp;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thebrokeronline.eu\/blogs\/communicating-change\/","og_type":"article","og_title":"Communicating Change \/ Blogs - The Broker","og_description":"Communication for Sustainable Social Change&amp;nbsp;is a new Centre-of-Excellence opening within the College of Social and Behavioral Sciences at the University of Massachusetts.&amp;nbsp;","og_url":"https:\/\/www.thebrokeronline.eu\/blogs\/communicating-change\/","og_site_name":"Homepage - Broker Online","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"}},"_links":{"self":[{"href":"https:\/\/www.thebrokeronline.eu\/wp-json\/wp\/v2\/pages\/999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrokeronline.eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thebrokeronline.eu\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrokeronline.eu\/wp-json\/wp\/v2\/comments?post=999"}],"version-history":[{"count":0,"href":"https:\/\/www.thebrokeronline.eu\/wp-json\/wp\/v2\/pages\/999\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.thebrokeronline.eu\/wp-json\/wp\/v2\/media?parent=999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}